YouTube’s new AI tool lets you build a custom video feed by describing your mood or interests
YouTube is launching a new artificial intelligence feature that generates a personalized video feed based on user descriptions of what they want to watch. The feature allows viewers to create custom content feeds tailored to specific interests, moods, or favorite topics, which can then be pinned to the top of the YouTube homepage.
How the AI Feed Works
The new tool uses natural language processing to interpret user input, such as phrases like “cozy cooking videos for a rainy afternoon” or “deep dives into retro gaming history.” Based on the description, the AI assembles a dynamic feed of relevant videos from across YouTube’s library. Users can further refine the feed by adding more keywords or adjusting the mood parameters. Once satisfied, the feed can be saved and pinned to the top of the homepage for quick access, replacing the default recommended row.
Customization and Pinning
YouTube’s announcement emphasizes that the feeds are built around your specific interests, moods, or favorite topics. For example, a user interested in space exploration might type “Mars rover updates and planetary science explainers” to generate a feed of recent uploads from science channels. The pinned feed remains persistent until the user unpins it or creates a new one. This is not a permanent overhaul of the homepage layout—users can have multiple pinned feeds and switch between them as their interests change.
Availability and Rollout
The feature is rolling out gradually to YouTube users on mobile and desktop platforms. YouTube has not specified a full launch date, but the announcement indicates that the AI tool is initially available to a subset of users in the United States. The company says it will expand access based on feedback and performance. No premium subscription is required to use the feature; it is available to all YouTube accounts.
Market Context
As of May 28, 2026, Bitcoin is trading at $73,226, down 3.2% in the past 24 hours. Ethereum is at $1,986.18, down 4.4% over the same period. These declines come amid broader market volatility, though no direct connection to YouTube’s announcement has been reported.