Jony Ive’s Ferrari Debut Is a Radical EV Departure—And It Barely Looks Like a Ferrari
Ferrari makes some of the fastest cars on the planet, so it’s anyone’s guess how the Italian automaker ended up being so incredibly late to the EV party. Long after most automakers have drastically scaled back their EV ambitions, cancelled battery-powered models, or curtailed factory plans, Ferrari emerges from the shadows with a real weird electric vehicle that bears little resemblance to its iconic design language.
The Design Shift
The new EV, co-designed by former Apple chief design officer Jony Ive, marks a radical departure for Ferrari. Instead of the traditional low-slung, aerodynamic silhouette, the vehicle features a boxy, almost upright stance with minimal body creases. The front end eschews the signature Ferrari grille for a smooth, almost blank panel, while the rear dispenses with the classic quad exhausts entirely. Ive’s influence is evident in the seamless surfaces and minimalist interior, which replaces physical buttons with a curved touchscreen that spans the dashboard.
Specs and Performance
Under the skin, the all-electric drivetrain delivers 1,200 horsepower, catapulting the car from 0 to 60 miles per hour in 2.0 seconds. The 150-kilowatt-hour battery pack, developed in partnership with a Swiss battery startup, promises a range of 310 miles on the WLTP cycle. Ferrari says the vehicle supports 350-kilowatt fast charging, adding 200 miles in 15 minutes. The chassis is a new carbon-fiber monocoque that weighs 25 percent less than the aluminum frame used in the SF90 Stradale.
Production and Pricing
Production is slated to begin in the second quarter of 2026 at Ferrari’s new plant in Maranello, with a planned run of 3,000 units in the first year. The base price is set at $1.2 million, making it the most expensive production Ferrari ever. Deliveries are expected to start in late 2026, with a waiting list already exceeding 5,000 reservations. Ferrari CEO Benedetto Vigna said in a press release that the vehicle “redefines what a Ferrari can be, without sacrificing the driving emotion that defines our brand.”
Market Context
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- Date: May 26, 2026